Sure, imposter syndrome is definitely there. What do I have to say, really? During Checkout Summit 2026, I did notice that my words, or knowledge, can actually change things. Or shift opinions. Including my own. Someone told me: “Yes, but Dave, you’ve been doing this for 20 years.” Damn. Holy sh*t. Time flies when you’re…

My name is Dave Loodts, based in Belgium. I’ve been building websites professionally since 2006 — though my very first site goes all the way back to 1998. Yes, I’m that old.Since 2016, my focus has shifted almost entirely to WooCommerce. Designing pages stopped exciting me, Gutenberg didn’t exactly rekindle that spark, and e-commerce projects…