Sure, imposter syndrome is definitely there. What do I have to say, really?
During Checkout Summit 2026, I did notice that my words, or knowledge, can actually change things. Or shift opinions. Including my own.
Someone told me: “Yes, but Dave, you’ve been doing this for 20 years.”
Damn. Holy sh*t. Time flies when you’re having fun, right?
With this blog, I want to be a bridge between plugin builders and WooCommerce, especially from the merchant’s point of view. Checkout Summit showed me that this is needed. Both WooCommerce people and plugin builders sometimes overthink things. Apparently, I see quite a few ideas and opportunities that I don’t hear often enough.
This blog will focus on:
- WooCommerce improvements
- WooCommerce opportunities for plugin builders
- WooCommerce and WordPress leadership
- Ideas about conversions and marketing
- All kinds of fun and slightly crazy things about myself
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