Everyone knows Lego. Those cheerful plastic bricks you step on barefoot in the middle of the night, which have since grown into a global brand with flagship stores in every self-respecting major city. But did you know Lego was completely in the dumps fifteen years ago? Sluggish sales, shaky reputation — things weren’t looking great for the Danes.
Their rescue plan? Collaboration with strong brands. Star Wars, Disney, NASA, Formula 1, landmarks… Lego understood that strong brands strengthen each other. And suddenly, everyone was a fan again.
Now, what does any of this have to do with WordPress?
Glad you asked.
I recently had a mini-euphoric moment — the kind where you nearly fall off your office chair — when I spotted the brand-new connectors page in WordPress 7.0. Yes! They finally get it! I thought, while mentally throwing confetti.
Because I’ve been waiting for this for ten years. One. Whole. Decade.
The community had been asking for ages for a central place to store API keys for Google Analytics, Mailchimp, HubSpot and the like. The response? Silence. So every plugin developer cheerfully built their own solution. Stuffing keys all over the database, resulting also in -probably- abandoned data too.
The Lego page of WordPress
Imagine: one clean overview page in WordPress with all the big names in marketing, analytics and newsletter tools lined up neatly.
Official brand plugins with at least 10K installs get their own licence meta key in core. Enter a key? Boom — a smart suggestion for the matching plugin pops up. Simple, elegant, brilliant.
Remember: strong brands strengthen each other. WordPress is a strong brand, we shouldn’t forget that.
The first version of the connectors page is promising.
Let’s seize this opportunity to stop positioning WordPress and WooCommerce as a lonely little island, and start promoting it as the connectable ecosystem it really is (or can be).
One Lego brick at a time.
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